🆚 CPM vs CPC: Which Ad Model is Better for Bloggers in 2025?

 🆚 CPM vs CPC: Which Ad Model is Better for Bloggers in 2025?

When it comes to monetizing your blog or website, two major advertising models dominate the scene: CPM (Cost Per Mille) and CPC (Cost Per Click). But what do they mean? Which one is better for your blog? Let’s dive in and find out!

✅ What is CPM?

CPM stands for Cost Per Mille, where "mille" means one thousand impressions. You get paid for every 1,000 views or ad impressions your blog generates, whether or not the visitors click on the ad.

Example:
If a network offers ₹100 CPM, you’ll earn ₹100 for every 1,000 views of the ad.

Best For:

• High-traffic websites

• News, entertainment, and viral content

• Passive income (no need for clicks)

✅ What is CPC?

CPC stands for Cost Per Click. You get paid only when a visitor clicks on the ad displayed on your blog.

Example:
If you earn ₹5 per click and get 100 clicks a day, you make ₹500.

Best For:

• Niche websites

• Blogs with buying intent (tech, finance, health)

• High engagement content

• 		📈 Which Model Should You Choose? Choose CPM if your site has high pageviews but low user engagement. Choose CPC if your audience is more likely to interact with your content and ads. Combine Both using smart ad placements to maximize earnings.
  		💡 Pro Tips to Boost Ad Revenue: Use responsive ad units for mobile and desktop. Optimize loading speed – slow sites reduce impressions. Place ads above the fold and near engaging content. Mix banner ads with native and in-text ads. 🔍 Final Verdict Both CPM and CPC have their advantages. The best strategy is to test both and track performance using tools like Google Analytics and ad network dashboards. Whether you're using Google AdSense, Monetag, or Ezoic, understanding these models will help you make smarter income decisions.